Case Study · Real Estate
How a full identity rebuild took monthly qualified leads from 62 to 180 in seven weeks.
Industry: Real EstateDuration: 7 WeeksService: Branding
Executive summary
Fieldstone Group had outgrown the brand identity it launched with years earlier, and the mismatch was starting to cost them credibility in a trust-driven market. Artovate designed a complete identity system and rebuilt their website around it in seven weeks — nearly tripling monthly qualified leads and lifting brand recall from 31% to 72% in follow-up surveys.
The business challenge
Fieldstone's original identity was designed for a single-office operation. As the company expanded into a multi-office regional group, the brand no longer reflected the scale or credibility of the business — a real problem in an industry where trust signals directly influence which agency a prospective client calls.
Objectives
The engagement centered on three objectives: design an identity system credible at a multi-office regional scale; document guidelines clear enough that new offices and agents could apply the brand consistently without recurring design requests; and rebuild the website to actually convert the listing traffic Fieldstone was already generating.
Our Approach
Discovery through deployment
Discovery
We audited the existing product and interviewed stakeholders to understand the real constraints.
Research
We looked at comparable products and real user behavior to ground decisions in evidence.
Strategy
We defined the plan, success metrics, and what we'd deliberately leave out of scope.
Design
We designed and validated the experience before any build work began.
Development
We built it clean, documented, and reviewed at every milestone.
Testing
We tested across real devices and edge cases before launch.
Deployment
We shipped on a monitored, zero-surprise release schedule.
Wireframes
Early identity concepts
UI Design
Final identity & website
Technologies
Built with
Next.js
Tailwind CSS
Figma
Adobe CC
Before vs. After
The measurable difference
| Metric | Before | After | |
|---|---|---|---|
| Monthly qualified leads | 62 | 180 | |
| Brand recall (survey) | 31% | 72% | |
| Website conversion rate | 1.4% | 3.6% |
Business Results & ROI
What it meant for the business
0%
Lead Growth
0%
Brand Recall Lift
0
Est. Payback Period (Months)
Client Testimonial
In Fieldstone Group's words
Lessons learned
Researching comparable regional real estate brands before designing anything meant the new identity signaled the right market position immediately, rather than needing a second round of positioning work after launch.
Future improvements
Fieldstone is now scoping individual office micro-sites built on the same design system, extending the brand without requiring a design pass for each new location.
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