Northwind Platform Rebuild

Northwind Co. had outgrown its original marketing site, which was built quickly during an early fundraising push and never revisited. By the time they came to us, page load times were pushing 6 seconds, the design no longer matched their product, and their engineering team had no bandwidth to touch it.

The objective was straightforward but high-stakes: rebuild the entire public-facing platform — marketing site, pricing pages, and documentation — without disrupting the sales pipeline that depended on it, and do it fast enough to matter for an upcoming funding round.

The core challenge wasn't just design — it was information architecture. Years of ad hoc additions had left the site with unclear navigation and a pricing structure that confused more prospects than it converted.

We rebuilt the platform from the ground up on Next.js, starting with a full content and IA audit before any design work began. The new information architecture organized the site around buyer intent rather than internal team structure, and the design system was built to extend cleanly as Northwind's product line grew.

Performance was treated as a design constraint from day one, not a post-launch fix — every component was budgeted against a Core Web Vitals target before it shipped.